alpha web smarts -- the web ranking company -- power-up your website
Alpha Web Smarts

 

93 Pacific Highway
North Sydney NSW 2060, Australia
Phone: +61 2 9954 6888
Fax: +61 2 9954 6688

PR# 1: 23/05/2002

Understanding Search Engine Spiders
— The Key to Web Ranking Success


Alpha Web Smarts (AWS) is a new Sydney based service set up to help clients with commercial internet websites to Optimise their website traffic and to improve the website users experience with the site.

According to AWS Director Ian Pretty, "The AWS strategy is to make it easier for search engines to do their job. Search engines need a way to examine each website. Most search engines use specialized software called "spiders" or "robots" to do this. Spiders improve search engine accuracy by determining the relevancy of the phrases and keywords a web surfer uses. We modify our clients' websites so that the spiders will find them easier to analyse and index".

Spiders "crawl" through website pages, analysing text content and following hyperlinks. This information about the website is used to determine how it should be indexed and ranked. Some of the newer search engines such as Google count the number of links across the Web to determine the weightings given to each site. The more links the better.

Each spider uses a number of different rules and weightings assigned to each part of a document to determine how to index pages so that users get the best search results. Generally they try to index at least the first few paragraphs of actual content on each page.

When designing your website, AWS will try and see your site from a spider's point of view. A spider can only analyze text and words that are in a structured format. That is why frames and database based site rarely rank as well on search engines.

Web pages contain standard "metadata" which you include in every page, such as the <HTML> tag, which tells the browser the file is in HTML as well as the <TITLE> tag, which describes the title of the page. In addition there are <META> tags which must be placed within the <HEAD> section of the page.

AWS can help the spider analyse your site by using descriptive and targeted meta keywords. In fact, every page of your website should have a title based on the contents of the page. Otherwise, spiders will try to guess the content on your page and won't necessarily be successful.

A spider will also look for meta keyword relevancy. For example, if your site is about travel, and you use the words China travel, Indonesia travel, and Asian travel multiple times in your site, the spider will see your site being more relevant to those particular words than words which only appear once (for example, "commercial travel").

The weight and position of a meta keyword is important. For example, if a keyword appears three times in a page with one thousand words, that keyword has a lower weight then if it was on a page with thirty words. Pages with heavily weighted keywords are considered more relevant to that keyword, and usually rank higher.

While it is good to Optimise your page, don't try to fool or spam the search engine. i.e. by using an excessive number of meta keywords; including a meta keyword section two or three times in the page or repeating a keyword over and over again on the page.

For further information contact Ian Pretty on +61-2-9954-6888 or email ian.pretty@alphawebsmarts.com.

Index - Keywords - Pages copyright 2005 content © Alpha Web Smarts
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Alpha Web Smarts using IP created by Synergy! ©

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Index - Keywords - Pages copyright 2005 content © Alpha Web Smarts
website indexing code ©
Alpha Web Smarts using IP created by Synergy! ©